Practical Ideas for Business Success

1. Creating Value–the Marketing Edge [28-pages]
   
   This white paper will help you understand how clients see value and what they are willing to pay for, how to communicate your value message to clients and prospects, and why it’s beneficial for you to use value pricing instead of the billable hour to improve your client relationships, thus increasing your bottom-line. Practical techniques you can implement immediately are presented.
   
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2. Preparing for Business Development [25-pages]
   
   This white paper provides practical steps to show you how to prepare for business development. It tells how to organize your business development approach and where to focus your attention to do you the most good. Good business development is about doing organized and practical things, consistently and patiently, and incorporating them into your daily routine. The practical techniques presented can be implemented immediately.
   
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3. Individual Kit
   
   The Individual Kit contains the Rapport Marketing® Business Development for Lawyers Resource-Workbook of practical how to, step-by-step advice, on organizing and implementing business development activities. Included in the kit are ten business development forms in re-usable interactive Adobe PDF format to create the action steps you need to succeed.
   
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4. Workshop Kit
   
   Deliver your own in-house business development workshops for your partners and associates using these Rapport Marketing® program materials.
   
   The Workshop Kit contains everything you need to conduct approximately 6-8-hours of workshop programming for your colleagues. You can choose how you want to present this material, whether it’s a full day workshop or broken into bite-size hour-long segments–it’s totally flexible. The entire kit is in downloadable PDF Portfolio format and ready to use immediately. You’re just a couple of mouse clicks away from having everything you need to conduct your own in-house workshops on business development and client communications.
   
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